Meet Olympic Rider Bruce Davidson at the Equine Affaire in Springfield, Massachusetts November 14
Pennfield Equine Feed Technologies legendary Promise Partner will deliver two demonstrations at this event and sign autographs at Pennfield Booth #1703 following both presentations. Visitors can get customized feeding programs and free giveaways


WEST SPRINGFIELD, MA, October 30, 2009 /24-7PressRelease/ -- World-renowned Olympic equestrian event rider Bruce Davidson will offer two demonstrations and also be available to meet his fans Saturday, Nov. 14 at the 12th Annual Equine Affaire, the nation's premier equestrian exhibition and trade show, at the Eastern States Exposition in West Springfield.

Davidson is a Promise Partner sponsored by Pennfield Equine Feed Technologies, maker of the official horse feed of the United States Equestrian Federation (USEF) since 2008. He will be available after each of his two demonstrations to sign autographs and meet with guests at Pennfield Booth # 1703 located in the Young Building.

"We are extremely excited to take part in this colossal event where tens of thousands of equestrian visitors are expected to attend," Jeff Katelan, national sales and marketing manager for Pennfield Country Life Products said. "Our program is designed to deliver an educational component on the latest advancements in equine nutrition to the public. A big part of how we do that is by connecting these folks with our Promise Partners, because our Promise Partners are the ones putting these advancements to the test on a daily basis and can share their first-hand experiences. As a company we also feel a strong obligation to take these partnerships we've fostered with world-class equestrians and utlilize them to create opportunities for riders to meet, learn from and train with the top athletes of their sport, like Bruce."

Davidson will deliver his first demonstration "How to Produce an Event Horse: Bringing Along a Young Eventing Prospect" from 9:30 a.m. to 10:45 a.m. and his second demonstration will be "How to Produce an Event Horse: Training for the Upper Levels" from 1:15 p.m. to 2:30 p.m. Both demonstrations will be held in the Coliseum Arena. Following each demonstration Davidson will be available at the Pennfield Booth.

In addition to meeting Bruce and getting his autograph, visitors to the Pennfield Booth will have a chance to win a free saddle pad signed by several Olympic and International competitors who are part of Pennfield's Promise Partner Program. Visitors can also pick up free feed samples, educational literature and meet with Bruce Carlton, Pennfield's territory manager for New England and New York. Carlton will be available to discuss Pennfield's complete line of feeds and be available to craft a feeding program for interested horse owners.

Pennfield feeds have been chosen to feed many of the USEF's top international teams in prestigious competitions such as the 2002 Jerez World Equestrian Games (WEG), the 2004 Athens Olympics, the 2006 Aachen WEG, and the 2008 Beijing Olympics. Davidson has been a loyal customer of Pennfield feeds for more than a decade.

For more information on Pennfield products please visit www.pennfield.com. An interactive "Build a Ration for Your Horse" program can also be found at their website on the Equine Products home page. People who are interested in a consultation or further information on Pennfield in New England or in the New York areas may also reach Carlton at (603) 924-5736 (cell), or (603) 532-4392, or by email at bcarlton@pennfield.com or bncarlton@earthlink.net before, during, or after the event.

About Pennfield Corporation: Pennfield is a widely-respected, family-owned feed company headquartered in Lancaster, Pennsylvania that is honored to have legendary riders like the O'Connors, Phillip Dutton and Bruce Davidson as loyal customers for decades. Pennfield has been serving the Mid-Atlantic since 1919, and was named in 2008 as the "Official Feed of the U.S. Equestrian Federation". They are known for using only the finest, most consistent feed ingredients and precise manufacturing techniques that ensure top quality "fixed formula" feeds. In 1996, Pennfield joined forces with Kentucky Equine Research and consequently merged tradition and technology. Pennfield's quality manufacturing and personal service combined with KER's state-of-the-art nutritional expertise gives Pennfield customers advanced equine nutrition and uncontested technical support. For more information, please visit pennfield.com or call 800-995-0333.

For more information please contact:
Mary Raitt Jordan, Drake's Island Media
207-985-3999, 207-337-0050, or mj@maine.rr.com

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